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In 2019, US B2B eCommerce sales were predicted to reach $1.8 trillion by 2023, accounting for 17% of all B2B revenue. But, in the wake of the coronavirus pandemic, when face-to-face meetings and business travel are beginning to feel like distant memories, these predictions are likely to be a gross underestimate. So, what is B2B eCommerce? It’s the sale of goods, business-to-business, through an eCommerce website. The products traded are the same as those sold through more traditional, high-touch channels, but the ‘action’ takes place through your online store. B2B eCommerce represents more than just an additional sales channel – it’s the cornerstone of your digital transformation goals. When implemented correctly, it can massively level up the profitability of your business. Here’s how. You can take your company global by vastly extending your reach. Whether you want to take your business “global” or not, you can significantly increase the size of your total addressable market by shi

Enter B2B2C (Business-to-Business-to-Consumer) – a hybrid model that promises bulk acquisition of customers at a remarkably low cost. We explore how traditional B2Bs are harnessing the power of B2B2C and B2B eCommerce to retain relevance and a competitive edge in this increasingly omnichannel world. A Quick B2B Vs. B2C Recap: The Relative Strengths and Weaknesses B2B companies sell to enterprises, and B2C companies sell to consumers, yet, in reality, many businesses live in both worlds, running B2B and B2C models concurrently (sometimes referred to as Business-to-Many or B2M.) Oracle CPQ Cloud Replaced With KBMax To Connect Customers, Sales & ManufacturingB2B and B2C models both have their own strengths and weaknesses, depending on the products and services a business sells and a prospect’s position in the customer cycle. These can be summarized, in general terms, as follows: The Duration of the Decision-Making Process: B2C purchase decisions are often made on the spur of the mome

The B2B eCommerce market is worth $12.2 trillion, growing at a staggering rate of 10% per year. That makes it six times larger than the B2C eCommerce market and an opportunity no B2B supplier can afford to ignore.   Such growth has coincided with the advent of new B2B eCommerce platforms that offer greater accessibility and functionality at a fraction of the cost. But with a ton of B2B eCommerce solutions on the market, it’s hard to know which way to turn.   Fortunately, we’re here to guide you through this complicated selection process. We’ll take a deep dive into the three primary flavors of the  B2B eCommerce  platform – traditional, SaaS, and headless – weighing up the pros and cons of each to find the perfect fit for your organization.   Traditional B2B eCommerce Platforms Key Players: Magento With a traditional  B2B eCommerce  platform, you purchase a license fee, and your dev team builds a solution on top. You maintain complete control over your code, and the sky’s the limit in