kbmax

With the ability to custom order nearly every product on the market, technology innovations like 3D visualization and CPQ are driving sales for B2B companies. These tools are giving customers peace of mind that their custom configured product will look just as they imagined when it shows up on their doorstep. Kris Goldhair recently sat down with MarTech Zone to discuss the benefits of 3D visualization and CPQ. Implementing 3D visualization into a  CPQ system  allows B2B and B2C companies to link their front-end configurator with the engineering and manufacturing processes. Linking all systems leads to a significantly reduced sales and manufacturing process, which converts more leads to sales. Goldhair discussed the importance of rendering to fill the gap between the user experience and the buyer’s likelihood to complete the transaction. By implementing 3D visualization enhanced product configuration, buyers are given peace of mind to follow through with ordering complex custom products

86% of consumers are looking for products that are tailored to their unique preferences, and they expect all brands to be able to make it happen. But most brands are not equipped to handle the customer expectations that have evolved in the age of customization. By using the right technology, brands can rise to the challenge. KBMax’s Strategic Account Director, Kris Goldhair, shares more about the possibilities and capabilities of a Configure Price Quote (CPQ) system in an article on MarTech Series. Using CPQ and visualization tools to meet consumer needs has never been easier. CPQ System Project Planning To achieve the smoothest route to implementation, consider these key steps:     Secure leadership buy-in     Be picky about your partners     Create your tools with all teams in mind Customer expectations grow more sophisticated by the day, and meeting their tech-driven needs doesn’t happen overnight To read more about how implementing a B2B commerce with a CPQ system can integrate wi