6 Ways That Define A Best B2B eCommerce Platform
In the year 2019, the B2B eCommerce market was worth a massive $12 trillion, making it almost six times bigger than B2C eCommerce. The growth too, was at a pace of 10% per year, which is just staggering. Then came the COVID-19 pandemic. The coronavirus pandemic abruptly boosted digital adoption at a pace that would have normally taken years within the span of just a few months. A recent survey of B2B decision-makers by McKinsey found that, even in their ideal post-COVID-19 model, less than 30% of B2B buyers want to personally interact with the reps ever again. Digital self-service is all geared up to be the most dominant B2B go-to-market strategy from now on. B2Bs need to learn the art of dominance if the B2B eCommerce space is to survive. To do that, leveraging the best B2B eCommerce platform is mandatory. But choosing the right B2B eCommerce platform for your business is difficult. With multiple options available (many of them quite similar upon the first inspection), it can be