Omni Channel Retailing Benefits Everyone. Here’s Why.
“Omnichannel will define retail in 2021.” That’s according to Carlos Cordon, Professor of Strategy and Supply Chain Management at IMD Business School. COVID-19 has changed the technological landscape, sending a pre-existing trend towards omnichannel into overdrive. Retailers equipped to provide consumers with the greatest channel flexibility during the pandemic have come out on top. Those unprepared are now scrambling to bolster their omnichannel capabilities to survive in the “next normal.” Today’s customer expects a consistent experience and frictionless path to purchase wherever they decide to begin or end their customer journey. Omni channel retailing gives sellers the tools they need to exceed these expectations. In this guide, we define omni channel retailing and marketing. We take a look at some of the key omni channel trends on the horizon and explain how B2Bs can use omni channel retailing to increase sales by 10%-15% right off the bat. So What Exactly is Omni Channel Retaili