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Being a service provider in a specific industry brings a lot of knowledge and awareness with it. Manufacturing is one such domain that has witnessed a lot of changes during its evolution as a dominant sector for businesses.  Things first started to look brighter for sales reps when CPQ software first broke into the scene. But it wasn’t how we know it today. The first few iterations represented a basic CPQ structure, where it was a simple configurator that worked on a logic system reinforced by built-in product rules, making sure that the customer configuration matched well with the overall company planning.  While the initial configurator systems focused more on the engineering teams, it was only later that this focus also got shifted to the CRM scheme of things, becoming more sales-oriented as we know it to be today.  Well, a good back trip, but this was well over four decades ago, and we are now into what can be termed as the Fourth Industrial Revolution. But what gave rise to the r