The Difference Between a “Basic” and “Best-in-Class” CPQ System
Manufacturers of complex configurable products are facing a battle on multiple fronts: Buyers are calling for a greater degree of product customization and personalization. Sales reps are being crushed under the weight of hundreds, thousands, or even millions of product options and dependencies. Engineers are being sent incomplete or erroneous product configurations by confused sales reps and customers, causing delays. All of this is happening against a backdrop of increasing demand for digital self-serve caused by a) a new generation of digital-native buyers who prefer to do everything online, and b) covid. With a “Best-in-Class” CPQ system , manufacturers can overcome each of these challenges and more. A “Basic” CPQ system, while still a potential game-changer for companies selling custom products, is going to come up short. Let’s find out why. What Does a Basic CPQ System Look Like? CPQ stands for configure price quote. It’s mainly a sales tool used by sales reps, which simplifi